Does My Business Need Instagram? - SOCIAL MEDIA FOR STARTUPS
Updated: Sep 9, 2019
If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice. Instagram has been growing exponentially over the last few years, in fact as of June 2018 there are nearly 1 Billion monthly active users.... yes you read that right
What is Instagram?
In short, Instagram is like a virtual photo gallery. The platform consists entirely of visual media (photos/videos). This gives businesses a superb opportunity to SHOW their audience exactly what you offer. In this day and age, consumers like to see things for themselves before making a decision about a purchase. Which means photos and videos of your products and offerings are more valuable than ever before.
Whether you offer a product or a service, get it right an Instagram could help your business take the next step.
How can Instagram help my Business?
With all of those users to choose from, the sky is the limit to what your business can achieve.
You have a great opportunity to connect with your audience and grow a cult following and reenforce your brand awareness.
Enable your following to shop directly through Instagram. Shoppable posts allow businesses to add tags to the products in their photos with links that include a product description, price and the ability to "shop now," which will lead the user to your online store.
This new feature makes it simple for a business to attract actual sales from the site, and with 72 percent of Instagram users admitting to purchasing products through the social media platform, the results are hard to ignore.
Your photos represent your brand. Low quality, unprofessional photos on your Instagram will communicate the same about your organisation and the products and services you offer.
Work With Influencers...
For those not in the know, influencers are like online celebrities who will often promote a brand or product and take it into the mainstream. A dependable influencer can bring your company's sales to a whole other level through increased return on investment and access to demographics that you wouldn't normally reach.
If you use a well-known influencer, then they can spread word of your company or product to millions of followers with just a few posts. Of course this comes with a price tag. If you have the budget, running an influencer campaign can be incredibly effective. The fee will depend on the size of following the influencer has. For smaller businesses, some lesser known influencers will work on a gifting basis where you exchange your product or service in return for a post but this really depends on the person.
Hashtags are essentially keywords that summarise what your post is saying. They can help users discover new accounts that are relevant to their interests. As a small business you can utilise hashtags to access an new audience who may. Many businesses will create their own hashtags and roll them out across their marketing in a bid to encourage their audience to use the tag. Popular Instagram hashtags such as Coca-Cola's #ShareaCoke, Charmin's #TweetFromTheSeat and Calvin Klein's #MyCalvins have rocked the industry, becoming pop culture cornerstones that have made these popular companies even more recognisable and beloved.
You may not be Coke or Charmin, but effective use of hashtags can do wonders to separate your business from the crowd.
Talk to your Customers.... Engage!
What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? Make sure you reply to comments and show people that there is a real person on the other end...
People like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favourite posts. The more likes and comments you get, the more visible your company becomes.
Let us do it for you!
We offer a choice of Social Media Management packages that enable you to have a hands off approach to your Digital Marketing.
Get in touch to find out how we can help your business take the next step in Marketing.